SHOWCASE YOUR BUSINESS

All our venues provide unique opportunities for companies to showcase their business, brand and products to potential customers. With thousands of customers arriving through our gates every year, sponsorship is a great way to channel marketing expenditure in the sporting arena.

There are many ways our courses can work with you to get your company maximum exposure; partnerships, race or raceday sponsorship, hospitality, promotions (i.e. product sampling), on site advertising and media coverage (print, radio, TV or online).

Partnerships
We take pride in our ability to offer our customers partnership opportunities that really do make an impact and further expose a companies brand. For example at Fontwell Park, we partnered with 888sport to make our new £6.5million grandstand the ‘888sport Premier Grandstand’. This partnership allowed 888sport to promote their brand on building signage to logo incorporation on hospitality lounge menus and marketing promotions.

Raceday Sponsorship
A sponsored raceday, where your company name appears in the race title (e.g. ‘Coral’ Welsh National, Chesptow and ‘Collins Seafoods’ Raceday, Sedgefield) sets your company apart from other companies entertaining on a raceday. It enables you and your guests to become more involved in the raceday experience, either by presenting the trophy, choosing the best turned out horse or simply being able to say "it’s our race next!".

You can have one race, a series of races throughout the day (and mention your company's services or products in different races) or an entire season.

Hospitality
Horseracing and hospitality lends itself exceptionally well to corporate entertaining. With reserved seating for the duration of the racemeeting, the bursts of excitement during racing and the time between each race gives you plenty of time to network. Combined with race sponsorship, hospitality is a great way to further heighten your companies brand and business profile.

Northern Racings diverse range of venues across the UK offers sponsorship opportunities for companies large or small, local, regional or national. We understand the value a company needs to get out of sponsorship and offer a first class service underpinned by quality and excellence.

It isn’t just companies that use race sponsorship, many of our raceday customers personalise a race title to celebrate a birthday, anniversary or other special occasion.

For more information please contact Sharon Dean, Group Commercial Manager, sdean@northernracing.co.uk